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Know Your Competition

Learn the competitive forces that put pressure on your industry.

Do your customers have too much power over you and your industry?

What strategies have you employed to fight off new companies competing in your industry?

How can rivals compete in a way that benefits everyone in your industry?

These questions and more are discussed in Know Your Competition. This course, part of the Learn Product Management series, will teach you how to evaluate the competitive forces that put pressure on your industry.

I use examples across a variety of industries to break down a competitive analysis framework that you can use to assess the competitive forces that affect your industry.

The course includes:

  • A 50 minute video that explains the competitive analysis framework
  • An Excel template that you can use to analyze your industry and competitors.
  • A 20 minute phone call with yours truly where I answer any questions about the course.

This course is jam packed with information that will give you an advantage over your competitors.

If you don't get 110% of value from this course then I don't want your money. You can request a full refund.


Your Instructor


Joe Cotellese
Joe Cotellese

I’m an executive level product development guy who’s really passionate about developing consumer facing technology products.

I began developing software for consumer products over 20 years ago. Over the years, my career as moved me from QA tester to software engineering and engineering leadership to finally product development leadership.

I’ve worked in pre-investment startups all the way through to large corporations. I’ve held executive and senior level product and engineering positions at MeetMe (MEET), Music Choice, Intellifit, opGate and Creative Technologies. No matter what size company, I’ve always taking a pragmatic approach to product development.

I’m currently the head of product at AWeber where I’m building cool tools to help small businesses connect with their customers.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!